Tips & guides
design professional email signatures
Professional email signatures are a must if you care about marketing and branding. Articles in this category answer the questions of why and how to handle email signature marketing. Learn more about adding banners and social media icons, how to measure campaign effectiveness and more.
When we think about out of office (OOO/OOF) replies, we often perceive them as simple text messages. Possibly because of how they work in Outlook and other popular email clients. But OOFs can be
December 22, 2023
Email signatures for marketing & branding purposes
We’ve seen how professional, visual-identity-compatible email signatures have evolved from a new trend to marketing and branding basics. Now, only the most conservative companies stick to
November 07, 2023
Corporate identity in emails – how to excel at branding
Corporate identity is probably the most important concept in branding. One of the most valid definitions of the title notion has been devised by The International Corporate Identity Group (ICIG). It
November 07, 2023
Black Friday email signatures – tips and inspirations
Black Friday is almost there. This year’s most awaited shopping spree before Christmas is happening on November 25. As there is still some time left, now it is a great chance to let your potential
November 07, 2023
Email signatures vs SPAM
SPAM or junk mail is the archenemy of most email users. As if it wasn’t bad enough to have your mailbox overflowing with unwanted communication, junk emails are often teeming with malware &
September 22, 2023
How to promote your CSR initiatives with an email signature
Email signatures are great for raising awareness. Add your CSR campaigns to them for some positive reinforcement.
May 26, 2023
Top email signature mistakes
It’s easy to make a mistake while creating an email signature. Signatures might look nice and easy to create, but once you look closer, they break (both layout and hearts) easily. Read on to
I'll tell you a short story about how to make collaboration between Marketing and IT 10x easier.
Email signature management – sounds a bit technical. Simply speaking, it is a perfect way to make sure every email sent outside the company is professionally branded and gets just the right
December 19, 2022
How to track link clicks in Exchange email signatures
If you're an Exchange admin, the benefits of tracking link clicks in emails may not be immediately obvious to you. But trust me, your marketing guys would die to be able to do it. Why? Because it
November 02, 2022
Halloween email signatures – scary inspirations & ideas
Dedicated Halloween email signatures – who would do that, right? That’s the first thing that comes to mind for most people. The thing is, those Halloween-themed signatures work so well in
April 04, 2022
Email signature inspirations for 2021 holiday season
Time flies by. Not long ago, everyone was excited about Black Friday deals. Now, with every next day, you can see more and more colorful lights, decorations and Christmas trees all around. The