Tips & guides

design professional email signatures

Corporate identity in emails - how to excel at branding Corporate identity in emails - how to excel at branding

Corporate identity is probably the most important concept in branding. One of the most valid definitions of the title notion has been devised by The International Corporate Identity Group (ICIG). It...

Dec 16, 2016
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Black Friday email signatures – tips and inspirations Black Friday email signatures – tips and inspirations

Black Friday is almost there. This year’s most awaited shopping spree before Christmas is happening on November 25. As there is still some time left, now it is a great chance to let your potential...

Nov 21, 2016
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Email signatures for marketing & branding purposes? Email signatures for marketing & branding purposes?

A new fashion has been steadily rising around the concept of visual content in marketing and branding. We have watched it grow for the past years and now this grown up child has taken its...

Sep 15, 2015
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How to track link clicks in Exchange email signatures How to track link clicks in Exchange email signatures

If you're an Exchange admin, the benefits of tracking link clicks in emails may not be immediately obvious to you. But trust me, your marketing guys would die to be able to do it. Why? Because it...

Jun 16, 2015
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Managing banner ads in corporate emails behind IT's back Managing banner ads in corporate emails behind IT's back

I recently came up with a small marketing hack, which lets the Marketing department run and switch ad campaigns in emails without the help of IT. Nothing too complicated (or ominous, as the title...

Jan 19, 2015
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How to track email signature campaigns in Exchange How to track email signature campaigns in Exchange

Email signature marketing is one of the easiest and most inexpensive methods of promoting your brand and advertising your products online. But do you know how to measure its effectiveness seamlessly?...

Dec 23, 2013
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