Tips & guides

SPAM or junk mail is the archenemy of most email users. As if it wasn’t bad enough to have your mailbox overflowing with unwanted communication, junk emails are often teeming with malware &...

Email signature management – sounds a bit technical. Simply speaking, it is a perfect way to make sure every email sent outside the company is professionally branded and gets just the right...

Banners in email signatures play an important marketing role. They not only help you share any piece of information but also increase your signature attractiveness. Having this in mind, let’s take a...

Corporate identity is probably the most important concept in branding. One of the most valid definitions of the title notion has been devised by The International Corporate Identity Group (ICIG). It...

If you're an Exchange admin, the benefits of tracking link clicks in emails may not be immediately obvious to you. But trust me, your marketing guys would die to be able to do it. Why? Because it...

I recently came up with a small marketing hack, which lets the Marketing department run and switch ad campaigns in emails without the help of IT. Nothing too complicated (or ominous, as the title...