How to track link clicks in Exchange email signatures

If you’re an Exchange admin, the benefits of tracking link clicks in emails may not be immediately obvious to you. But trust me, your marketing guys would die to be able to do it. Why? Because it would let them measure the popularity and results of marketing campaigns ran in emails. Which is somewhere in the Top 5 of things they like to do.

How to track link clicks in Microsoft Exchange email signatures

Fortunately, tracking link clicks in email signatures on Exchange is very easy. It requires just one extra step when configuring  email signatures. Here’s what you have to do:

1. Add tracking tags to the links that you will want to track. To achieve this you can use the online Google Analytics’ URL Builder or create your own tracking tags. Using a link shortening service (such as e.g. bit.ly) is not advised, as it will most likely cause your emails to be considered as spam.

2. Use the <A HREF> HTML attribute to Insert the links in your Exchange email signature/s:

NOTE: To be able to track links in Exchange 2007 or 2003 mail, you have to use a 3rd party email signature management solution.

Keep in mind that you can insert hyperlinks both under text. e.g.:

<a href="URL with tracking tags">Visit our website!</a>

as well as under images:

<a href="URL with tracking tags"><IMG src="https://www.mail-signatures.com/static/img/main/pic-1.jpg"></a>

Thats all there is to it. The marketing team can now generate statistics and reports for every email signature campaign they do.

Suggested reading/tools

Let marketing manage banners in email signatures without the admin’s assistance

CodeTwo email signature management solutions

2 thoughts on “How to track link clicks in Exchange email signatures

  1. avatarDavid

    What if I want to track which individual it was that clicked the link? Is there a way to insert the ‘To’ address from the email header as a parameter within the google tracking url?

    Reply

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