For some people,
animated gifs are the essence of the Internet – before them, there was nothing
of interest. Gifs have opened our eyes to the magic of ultra-cute, animated
kittens, memes and epic fails, to mention a few. But apart from those highly
popular and reusable gifs, there is another type of gifs – simple animations
which in the business world could be deemed as professional.
How about pasting them into email signatures then? Thanks to our atavistic predator instinct, nothing grabs our attention as much as a moving objects next to a static background (that is, regular email content). Animated gifs seem like they are crafted for this purpose exactly. Be careful though, as the line between “attention-grabbing” and “extremely annoying” is finer than you might think.
Displaying images as attachments is a common problem. The solution is not so obvious, because there can be many reasons for that. The problem may occur if the message gets converted to the plain text format or if there are issues with the HTML code of an email signature. Finally, it can be caused by a specific Outlook configuration. In this article, I will show you how to make sure images are not displayed as attachments in each of those situations.
Make sure the email format is set to HTML
The most common reason for images displaying as attachments is that some messages are sent in the plain text format instead of the HTML format. As the plain text format does not support embedding or viewing images, all images are automatically attached to the message. Continue reading →
In contrast to webmail clients like Gmail or OWA, Microsoft Outlook’s default behavior is to embed images in email signatures instead of only linking to images hosted on the Internet.
While linked images have several downsides (discussed in this article), they can be used in cases where e.g. reducing the size of the email is a priority. Below you will find the steps necessary to override Outlook’s default behavior and force it to use a linked/internet image.
At the bottom of the resulting window find the File path box and paste the full URL of the internet image you want to use. Then click the downward arrow next to the Insert button and select Link to File:
Sending job applications by email may seem easy, but if you want to do well, you have to remember about the job search email etiquette. Here are some rules that will help you avoid potential gaffes and keep your communication clear and professional:
Have you ever wondered how to make your email signature more attractive? Here’s an idea: add a video! It is as easy and quick as adding a link to your social media page and will help you boost your company’s brand identity, while simultaneously promoting the video itself. Furthermore, it doesn’t cost a thing and can be measured with Google Analytics (learn how to track campaigns in email signatures). Unfortunately, you can’t embed a video directly in your email signature. But what you can do is insert a suitable image and use it as a thumbnail linking to the video. Remember that the video that you will use must be hosted somewhere online in order to get a URL.
Email signature marketing is one of the easiest and most inexpensive methods of promoting your brand and advertising your products online. But do you know how to measure its effectiveness seamlessly? The most efficient way is to use UTM parameters for your links in email signatures and see the results in Google Analytics. Google Analytics is a free service offered by Google that generates detailed statistics about website traffic, traffic sources and conversions. Continue reading →
Photos, logotypes, various types of banners, social media icons, etc. are more and more becoming a crucial part of a professional email signature. Unfortunately not all email platforms offer an easy way of inserting pictures and graphics into footers.
The 2 options we will be looking at are:
linked images – located on a web server and downloaded into the email each time it is viewed;
embedded images (also known as inline images) – part of the email, sent together with the message as hidden attachments.