Images and graphics in email signatures - linked vs embedded
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When to use linked and embedded images in email signatures

Photos, logotypes, various types of banners, social media icons, etc. are more and more becoming a crucial part of a professional email signature. Unfortunately not all email platforms offer an easy way of inserting pictures and graphics into footers.

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Written by Adam the 32-bit Aardvark

Updated: December 3, 2024

Posted: September 20, 2013

Images and graphics in email signatures

For the most current information, see our latest article on using linked and embedded images in email signatures. 

The 2 options we will be looking at are:

  • linked images – located on a web server and downloaded into the email each time it is viewed;
  • embedded images (also known as inline images) – part of the email, sent together with the message as hidden attachments.
Email platformEmbedded imagesLinked images
Office 365NOYES
Google AppsNOYES
Exchange 2013NOYES
Exchange 2010NOYES
Exchange 2007NONO
Exchange 2003NONO
Outlook 2013YESYES
Outlook 2010YESYES
Outlook 2007YESYES
Outlook 2003YESYES
OWA (for Office 365 or Exchange)NONO
GmailYESYES
Outlook.comNONO

Workaround and tricks

OFFICE 365 OWA

There is an easy workaround that lets you use a linked image in your email signature. It requires you to open the linked image in a browser and copy it into the Office 365 OWA (Outlook on the web) signature editor. This article explains it in more detail.

OUTLOOK.COM

While the Outlook.com signature editor does not have a built-in option that would allow you to add any type of image to your signature, an option exists to add a linked image via the signature editors HTML source. Click here for more.

Tools

EXCHANGE SERVER

Early versions of Microsoft’s Exchange Server only allowed for adding server-level signatures if you used a VB script. Exchange 2007 finally included a simple disclaimer adding tool, but it still did not allow for using images. Starting with the 2010 edition Exchange Server supports linked images in email signatures, but embedded images (often preferred by experienced marketers) are still not supported.

To add both linked and embedded images to email signatures in Exchange Server SE, you have to use a 3rd party server level signature adding tool: CodeTwo Email Signatures On-prem. To learn more about this software, visit CodeTwo Email Signatures On-prem’s website.

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Coming up next: Linked vs embedded images in emails: pros and cons. Stay tuned!


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Comments

  1. avatar
    Michaelene Conner says:
    May 6, 2018 at 7:26 pm

    help couldn’t rotate the image…..it uploaded sider way …why? don’t know.

    Reply
    • avatar
      Kamil Glaser says:
      May 7, 2018 at 10:35 am

      Hi Michaelene,
      When you add an image to your email signature, it should look the same as the source file. To solve your issue, use any graphics editor software to rotate the source picture, save it, and then add it to the signature once again.

      Reply
  2. avatar
    Hannah says:
    March 7, 2017 at 10:14 am

    Hi Pawel,

    What does “No” and “Yes” mean in the following table? Taking the gmail row as example, “No” the embedded image will not be shown in gmail and “Yes” the linked image will be shown in gmail?

    Reply
    • avatar
      Paweł Krzemiński says:
      March 10, 2017 at 8:57 am

      Hi Hannah, It meant that Gmail did not use to support inserting embedded images in its signature. However, this has changed – now you can embed images in Gmail signatures by clicking the Insert image button and selecting Upload. I’ve updated the information in the article.

      Reply
  3. avatar
    خرید vpn says:
    February 26, 2016 at 4:23 pm

    Thank You

    Reply
  4. avatar
    Raymond TODO says:
    June 3, 2015 at 7:15 pm

    Hi,
    This post was published in 2013. Can you please tell me if up to date there is still no solution to do embedded image in email signature?
    Thanks.

    Raymond

    Reply
    • avatar
      Paweł Krzemiński says:
      June 8, 2015 at 9:40 am

      Hi Raymond,

      Other than using 3rd party products like CodeTwo Exchange Rules (http://www.codetwo.com/exchange-rules-family?sts=3223), still no solution for centrally controlled organization-wide email signatures.

      All the best,
      Pawel

      Reply

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