[Update]: This article was last updated on January 31, 2024 to reflect current trends.
With a new year, we welcome new trends in email signature design. In 2024, to make appealing and professional signatures, we still look for simplicity and corporate consistency. However, you will also get some concepts in signature design that become more and more popular, like one-click surveys or sharing your company CSR engagement. Let’s then see some neat examples of the best email signature designs for 2024.
Simplicity is still the queen. It makes the signature look classic and professional. In your business correspondence you should keep the signature short and simple. Focus on contact details and don’t overload it with graphical elements. These, in fact, can turn the signature into a real disaster if not used moderately. Let me present some examples of signatures that stick to the rule “the less, the better”.
This email signature is the best example of what a really simple signature should look like. Only basic contact details, no banners or photos. Yet it has all the branding elements a corporate email signature should have. The perfect choice for those who appreciate modern minimalism.
This email signature block consists of two columns. Thanks to that, the recipients can quickly and easily find all the necessary contact information. The only extra elements are company logo (to keep your branding consistent) and icons of your social media channels. Simple and reader-friendly.
Inspiration with user photo
Here is another example of a simple design but with some human touch added – a user’s photo. If you like the idea of sharing users’ photos in email signatures, make sure they look professional. You can use free tools to manage users’ photos in Microsoft 365 (Office 365) and Exchange.
This aspect of email signatures is very often neglected. Corporate consistency means that all elements of your signature correspond with your business visual identity. It is worth devoting some time to properly plan all signature elements before creating a template. A carefully tailored email signature will definitely catch people’s eye and confirm your professionalism.
Email signatures can contain different types of visual elements that can improve their attractiveness. Of course, the first rule of keeping things simple still applies. You don’t want to go wild and turn your signature into visual chaos. Here is an example of a well-balanced signature with all the corporate elements creating a full branding experience, while keeping it neat.
CSR & sustainability
Business communication is not only about making business anymore. Today companies are paying more and more attention to how they impact the environment and what they leave for the future generations. Cutting down carbon emissions, using recycled materials, moving to sustainable energy sources – if your company does any of those or more, it’s a good idea to show it off in an email signature. Just like in the leaf-green example above.
Your brand’s voice
Sometimes an email signature can go a bit bolder. If it’s well-balanced & kept in one tone, and all the elements are consistent, you can go a few steps further with graphical elements. Above you can find an email signature template with a large advertising banner as a focal point. Email signatures give you many marketing opportunities, so it’s a good idea to treat them as your brand’s voice.
Bonus for 2024
In 2024, you may see a growing trend towards email signatures containing one-click surveys. This gives more opportunities for companies to measure their customers’ satisfaction with little to no effort. Here is an example of an email signature template with a one-click survey to rate company’s Customer Service Team performance:
If you like this email signature’s design with a tiny bit of organic vibe, adjust it to your liking or download [here]. With the promotional banner and the one-click survey addition, it’s perfect for launching a new product campaign or collecting more customer feedback on your service.
Protip: You can easily add one-click surveys to your emails and analyze customer satisfaction score, comments & employee performance in real time using CodeTwo One-click surveys, a complimentary feature of CodeTwo Email Signatures 365.
Want more inspirations?
If you are interested in automating email signatures in your Microsoft 365 (Office 365) or Exchange organization, check out how CodeTwo solutions can help you with central email signature management.