Email signatures in dark mode can look really funny (or scary if you like) if they don’t support the dark-mode environment. Well, this may be funny if you are the recipient of such a signature. You can look at it and roll your eyes or just smile when seeing a serious company sending you an email where the signature looks like chaos in your dark-mode-enabled Outlook or OWA. But what if you run this serious business and use email signatures that don’t support dark mode? Don’t worry. After reading this article, you will know how to look at your email signature to save your face in front of customers and business partners if they enabled dark mode in their email clients.
Dark mode affects email signatures
Unfortunately, in most cases, it affects email signatures in a bad way. Why? Because when designing and creating email signatures, users don’t think about what those signatures will look like on the recipient’s side if using dark mode. But as this dark-background environment gains more and more popularity, adjusting your email signature to a dark-mode-friendly design becomes a must.
Let’s look at the example of an email signature designed in light mode without considering the way dark mode can affect it:
It looks really nice, the colors are balanced, the custom social media icons match the company’s visual identity, the banner looks professional and inviting. But the problem is that it is not designed for dark mode environments. So, when that signature ends up in Outlook with dark mode enabled, this is what the recipient sees:
This email signature loses its charm. While the company contact details convert pretty nicely (because they are text-based and in the default color), the nightmare begins when it comes to images. The company logo, social media icons and the marketing banner are not adjusted to dark mode displays. The logo has a white background which is now visible, the social media icons are not perfect circles anymore, and the marketing banner seems to have unnecessary white edges. So, how to prepare email signatures to win this battle?
Prepare email signatures to look good in dark mode
The good news is that your email signatures can definitely look nice in both light and dark modes. You just need to know where to look at, so that you get the final effect like the one below:
There can be many different elements that you might not like in your dark-mode signature, but it seems that what makes the design especially vulnerable to dark mode is images.
Images are trojan horse(s) that can silently destroy your email signatures from inside, when the darkness covers the Inbox. Then, those pretty logos, social media icons and banners, which shine so bright in the daylight, show their true colors in the nightlight. So, to avoid any surprises, make sure to check the following.
Test your images in dark mode
No guessing here. You should check out how your email signature behaves in email clients with dark mode enabled. Then, you will know what are the weak points in your email signature and you will be able to fix them.
No background in graphics
The key is to use images in the .png file format, that allows for creating graphical elements with no background (transparent background). White background is still a background, so it will show up as soon as dark mode is on. To make sure the logo or social media icons look good in both modes, get rid of background in your images.
Find the balance between light and dark modes
Try to use images that look acceptable in both modes. Certain colors may not be as attractive as other when surrounded by light or dark background. Usually, vivid colors look best in both modes.
Get dark-mode friendly signature templates for free
There is no need to reinvent the wheel. You can get ready-to-use email signature templates (designed for dark mode) from our signature templates online library or design your dark-mode friendly signatures with this free email signature generator. Don’t hesitate to download any template and use it for either personal or business emails. It’s totally free.
However, if you would like to centralize email signature management by using a third-party solution, you can try out CodeTwo Email Signatures for Office 365, which comes with the built-in Signature template library, were you can find a wide range of dark-mode friendly email signature templates.