Dedicated Halloween email signatures – who would do that, right? That’s the first thing that comes to mind for most people. The thing is, those Halloween-themed signatures work so well in email marketing that it’s scary. If you want to boost your sales and make the most of the Halloween season, read on for scary email signature inspirations and ideas.Continue reading
SPAM or junk mail is the archenemy of most email users. As if it wasn’t bad enough to have your mailbox overflowing with unwanted communication, junk emails are often teeming with malware & more or less successful attempts at phishing. To guard us, humble email users, against all those threats, a multitude of solutions have been developed to send those nasty emails to a Junk folder or quarantine – where they belong. What a relief! That is, until you see YOUR email in a spam folder…
The problem is that no single anti-SPAM solution is perfect. It might turn out that your emails are going to the recipient’s junk folder, for example, right after you started adding a brand new email signature. Let’s explain why this might happen and what to do to prevent this.Continue reading
While most people consider vCards as obsolete (or have no idea what they are) others use it on a daily basis in their email communication. So what exactly are those vCards? Why use QR-coded vCards in email signatures? And how to do that? Read on to find out.Continue reading
For some people, animated gifs are the essence of the Internet – before them, there was nothing of interest. Gifs have opened our eyes to the magic of ultra-cute, animated kittens, memes and epic fails, to mention a few. But apart from those highly popular and reusable gifs, there is another type of gifs – simple animations which in the business world could be deemed as professional.
How about pasting them into email signatures then? Thanks to our atavistic predator instinct, nothing grabs our attention as much as a moving objects next to a static background (that is, regular email content). Animated gifs seem like they are crafted for this purpose exactly. Be careful though, as the line between “attention-grabbing” and “extremely annoying” is finer than you might think.Continue reading
Are you using Microsoft Teams? Advertised as “the hub for teamwork in Office 365”, in most cases it allows employees to communicate and collaborate with high efficiency. And there is more than one way to direct your co-workers to this channel, to make communication even more seamless. The secret is to use deep links.
Deep links can make both your email signatures and Teams even more useful. You don’t know what deep links are? I’ll be happy to explain.Continue reading
Emoji have successfully invaded our communication. You are more likely to see conversations composed of emoji only than with no emoji at all. Social media are so overflowing with different variants of smiley faces and other small images that posts without them seem weird. It’s only natural that this lovely virus has spread to email communication, as well. This includes email signatures in particular. Read on if you want to learn how to add emoji to email signatures.
But first, let’s see how emoji fit into professional communication.
You might wonder how direct image links or direct URLs are related to email signatures. If you can use an embedded image, you do not have to worry about any links. However, linked images have some upsides: for example, they don’t increase the email size. What is more, there are situations in which linked images are the only available option. To add a linked image, you need a direct URL to it.
Email signature management – sounds a bit technical. Simply speaking, it is a perfect way to make sure every email sent outside the company is professionally branded and gets just the right promotional content. The problem is that corporate identity, marketing campaigns, promotional banners – those aspects are typically handled by the marketing team. At the same time, Office 365 management, by default, is an IT-handled task. Global email signatures fall into this category. How is this a problem? Normally, central email signature management means that either:
- The IT department gains additional responsibilities. Not only can it overburden IT, but it also means that marketing needs to outsource their own projects, instead of doing them on their own.
- Marketing needs to get additional permissions to the Office 365 tenant. This option might be even worse because it creates a considerable compliance risk. A wrong configuration of a mail-flow rule can cause problems with sending and receiving emails and force the admin to intervene in order to fix the mail flow.
That is why I would like to present a simple method to manage Office 365 signatures behind IT’s back. Don’t worry, although the title sounds a bit like a hacking tutorial, there is no nefarious activity included. In fact, it is a win-win situation for both the marketing and IT team. The solution is defining access rights to the Office 365 email signature tool. But before showing you how it should be done, I’ll first show you how the Office 365 signature management looks like when the problematic, native, approach is taken.
An email signature is an important part of communication. Especially when you are an artist, for example a photographer, and you want as many people as possible to see your works. This simple element can make a lasting impression and lets you stand out from the crowd. And that’s not all – an email signature provides an easy way to promote yourself and encourage your recipients to see your work. At the same time, while composing your signature, it is easy to miss important information and lose valuable opportunities. This guide will help you make sure you design a perfect signature for a photographer.
For steps on how to create a perfect, general-purpose email signature, see the perfect email signature anatomy.
There has been an ongoing discussion on the matter. “Why should I add my email address to my signature?” is a recurrent question, whenever email signatures are discussed. Below, we state a few reasons why you should consider adding the email address to your email signatures.
Having an email address in email signatures might seem redundant. After all, when you send an email, your recipients would click the reply button, rather than look for the email address in the signature. However, there are some valid reasons to add that email address to your footers.