Ensuring a unified signature for the whole company is one of the top priorities for those who know the importance of branding. However, ensuring the same template for all employees may prove to be a bit tricky, regardless of the company’s size. The reason for that is the abundance of mobile devices.
Nowadays, computers are but a small part in organizations, with mobile devices gaining more and more ground thanks to their versatility. Be that as it may, it creates the aforementioned signature and disclaimer problem. Let us see what the problem is, and what the risks you might be facing are.
The risks
Most mobile devices does support automatic signature insertion, yet it is usually in Plain Text format, which is a shame for companies with a breathtaking, image-rich signature designed. Emails sent with a disclaimer or signature different than the one customers know might hurt company’s visual identity and reputation. In some cases, clients might even think that the message is not sent by your company’s representative.
What is more, you have probably seen more than once a mail which ended with “Sent from my: Windows 10 phone / iPhone” (or “stone tablet” or “toaster”, there are hundreds more examples made by those with some sense of humor). It might be perfectly acceptable in informal messages and even cause a smirk for some. However, in business correspondence, it is hardly a laughing matter and may even view senders and the company as unprofessional.
Nowadays, it is possible to add a good looking HTML based signature to most mobile devices. However, transport rules responsible for adding content to emails on Exchange server or on Office 365 often fail to add an HTML based signature to smartphones. What is more, because many companies use various email clients and mobile devices, it is hard to predict which of them will generate problems.
Furthermore, Exchange and its cloud counterpart let you set only one signature/disclaimer template. This makes it impossible to add a different kind of footer for emails sent from mobile devices. In fact, it prevents versatility in the company’s signatures, whatsoever.
Software to the rescue
Wherever there is a problem, there is a solution. In this case it can be easily solved by using a dedicated email signature management software, like CodeTwo Email Signatures 365, or CodeTwo Exchange Rules. These solutions take signatures in mobile devices to the next level. Because they append a signature on a server level, you can be sure that every single message will have the signature of your choosing.
Key advantages of CodeTwo products over the native solutions:
- Professional, image-rich signatures appended to messages sent from every mobile device,
- Ability to edit format and stationery of sent emails (all messages can have one appealing font,
- Option to add header and add side banners, giving the recipient a whole new mail experience,
- Signatures visible in Sent Items, ensuring that correct formatting and disclaimers are in place,
- And much more
To learn more about the software and its numerous advantages over the options given to you natively, visit those sites:
