Balanced Marketing

Every email you send is a great marketing opportunity. Using clickable banners is a great way to support your marketing efforts. The problem is, it’s easy to go overboard. Huge images might feel forced into signatures and sometimes, you just want to grab the marketing opportunity without making the banner the only thing that people notice.

So, you want to help your marketing efforts without going all out? Balanced Marketing is a perfect signature design for you. User photo gives a smidge of a personal touch, social media icons make it easy to boost your online presence and the banner is a perfect opportunity to link to one of your landing pages.

Where to link to, you ask? Here are some of the most common examples:

1. A time-limited promotional offer
2. The recently launched product or service
3. Your online calendar, to encourage people to book a demo with you
4. Helpful guides or thought leadership articles
5. Your latest CSR initiatives

Another idea is to replace the marketing banner with a human-written badge, to let your recipients know they are not talking to a run-of-the-mill support bot, but a real and awesome human being.

• How to use email signatures for marketing and branding purposes?
• See how to add this email signature template to your email app