For some people,
animated gifs are the essence of the Internet – before them, there was nothing
of interest. Gifs have opened our eyes to the magic of ultra-cute, animated
kittens, memes and epic fails, to mention a few. But apart from those highly
popular and reusable gifs, there is another type of gifs – simple animations
which in the business world could be deemed as professional.
How about pasting them into email signatures then? Thanks to our atavistic predator instinct, nothing grabs our attention as much as a moving objects next to a static background (that is, regular email content). Animated gifs seem like they are crafted for this purpose exactly. Be careful though, as the line between “attention-grabbing” and “extremely annoying” is finer than you might think.
Do your email signatures pile up at the bottom of your conversation threads? Well, I have the bad news and the good news for you. The bad news is that this is the default setup for Office 365 email signatures. The mail flow rule can insert email signatures at the very top or the very bottom of the whole email thread. The good news is that there are ways to work around it. Let’s get right into this. Continue reading →
As a blogger you must have already seen other bloggers leaving comments on your blog. In most cases, the reason they leave comments under your posts is to let you and your readers know they also have a blog that is worth visiting. Some of them put a link to their website directly in the comments, some of them try to look less aggressive and place the link in the signature. The signature is a separate part of your comment, which is not related to the comment itself. In general, it contains the blogger’s name or nickname and the link to their website.
But the blogger also have to communicate with the world out there. Most of the times the communication is via email. Your readers may email you for a variety of reasons. However, before you hit the send button when replying to those emails, be sure to include your email signature as well. Some of the readers may be your future business partners, so it is worth taking care of your good self-presentation straight away.
Below you will find some examples of how you can boost your email signature to look more professional.
Sales representatives know full well that email signatures are not to be taken lightly. In fact, those short parts of everyday conversations might become the key to success. With the right sales email signature, every sent email becomes an opportunity. It would be a shame not to grab this chance, so let us see how to make the most of it.
An average user sends close to 200 business emails every week. But emails, apart from being a form of formal communication, have also become a vehicle for marketing and branding campaigns in which visual content plays a key role.
In the center of these new strategies is, of course, the email signature. Nowadays it contains not only basic information about the sender, but also advertisements, banners, information about products, services and events… And simultaneously, it has to reinforce the company’s corporate identity.
This blog presents ten inspirational concepts of email signatures. The designs were created using the signature template library included in CodeTwo Exchange Rules Pro, a dedicated email signature manager for Microsoft Exchange Server 2016/2013/2010/2007.
Have you ever wondered how to make your email signature more attractive? Here’s an idea: add a video! It is as easy and quick as adding a link to your social media page and will help you boost your company’s brand identity, while simultaneously promoting the video itself. Furthermore, it doesn’t cost a thing and can be measured with Google Analytics (learn how to track campaigns in email signatures). Unfortunately, you can’t embed a video directly in your email signature. But what you can do is insert a suitable image and use it as a thumbnail linking to the video. Remember that the video that you will use must be hosted somewhere online in order to get a URL.
Email signature marketing is one of the easiest and most inexpensive methods of promoting your brand and advertising your products online. But do you know how to measure its effectiveness seamlessly? The most efficient way is to use UTM parameters for your links in email signatures and see the results in Google Analytics. Google Analytics is a free service offered by Google that generates detailed statistics about website traffic, traffic sources and conversions. Continue reading →
Personal branding is a key ingredient if you want to look for new opportunities. It is worth investing some time in creating an online presence, e.g. using your personal blog or website, professional profiles, social media channels or by designing an engaging signature for your e-mail correspondence.
The HTML format, by now the standard for pretty much all email correspondence (business, marketing and even personal), allows for 2 ways of inserting images into messages – linking and embedding. The choice may seem trivial, but in reality the difference is between e.g. a marketing banner being displayed correctly in the recipients inbox or being blocked and displayed as the dreaded ’empty box with red x’ (Fig. 1).
Fig. 1. Famous ‘box with red x’ indicating issues with an image.
Exchange 2007 was the first edition of Microsoft’s messaging platform to introduce Hub Transport rules and with them a built-in append disclaimer action. The options available in this action are very basic, the most important limitation being lack of support for dynamic Active Directory fields (see this article for more). Due to this, the action can only be used for creating automatic disclaimers (legal, financial, etc.) and general company signatures without users’ details.
Once you have the Hub Transport role installed on your Exchange 2007 server you can start working on automatic disclaimers for your organization.
Steps to set up automatic email signatures and disclaimers on Exchange 2007:
Open the Exchange Management Console, expand Organization Configuration, select Hub Transport, click the Transport Rules tab in the middle Result Pane and in the Actions Pane on the right click New Transport Rule… (Fig. 1). This will trigger the New Transport Rule creation wizard.
Fig. 1. Creating a new transport rule on Exchange 2007.