Tag Archives: tips

The best email signatures for 2020

We have just entered a new decade and the changes in the business landscape it brought about affect the way we design and present our products and services. Of course, it doesn’t mean that you must reinvent your entire brand’s visual identity immediately. However, it is a perfect time to adapt it to the times we live in. One of the things you may wish to change are your email signatures. That is why we have prepared some examples of best email signatures for 2020 to get you inspired. Let’s see what signature templates will be trendy this year!

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Email signature line – why and how to use short signatures

Are short email signatures, sometimes called email signature lines, a good choice if you care about branding in your everyday email communication? In this article, I’ll try to explain why, how and when it’s better to use a compact email signature layout instead of a sophisticated, complex signature template.

Email signature line
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How to design an email signature and disclaimer for a lawyer

Is there really anything special about email signatures for lawyers or attorneys? Actually, there is. Email signatures are like your digital business cards, only they tend to last longer than their paper equivalents. Lawyers send a considerable number of emails all the time and if their signature isn’t perfect, their reputation is at stake. If you want to learn how to design a good email signature for an attorney or see a sample lawyer’s email disclaimer, read on.

How to design a perfect email signature for a lawyer
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Animated gifs in email signatures

For some people, animated gifs are the essence of the Internet – before them, there was nothing of interest. Gifs have opened our eyes to the magic of ultra-cute, animated kittens, memes and epic fails, to mention a few. But apart from those highly popular and reusable gifs, there is another type of gifs – simple animations which in the business world could be deemed as professional.

How about pasting them into email signatures then? Thanks to our atavistic predator instinct, nothing grabs our attention as much as a moving objects next to a static background (that is, regular email content). Animated gifs seem like they are crafted for this purpose exactly. Be careful though, as the line between “attention-grabbing” and “extremely annoying” is finer than you might think.

Animated gifs in email signatures
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How to have an Office 365 email signature inserted only into new emails?

[Update]: This blog post was updated on January 31, 2020.

Do your email signatures pile up at the bottom of your conversation threads? Well, I have the bad news and the good news for you. The bad news is that this is the default setup for Office 365 email signatures. The mail flow rule can insert email signatures at the very top or the very bottom of the whole email thread. The good news is that there are ways to work around it. Let’s get right into this. Continue reading

Email signature for bloggers – how to design a professional signature

As a blogger you must have already seen other bloggers leaving comments on your blog. In most cases, the reason they leave comments under your posts is to let you and your readers know they also have a blog that is worth visiting. Some of them put a link to their website directly in the comments, some of them try to look less aggressive and place the link in the signature. The signature is a separate part of your comment, which is not related to the comment itself. In general, it contains the blogger’s name or nickname and the link to their website.

But the blogger also have to communicate with the world out there. Most of the times the communication is via email. Your readers may email you for a variety of reasons. However, before you hit the send button when replying to those emails, be sure to include your email signature as well. Some of the readers may be your future business partners, so it is worth taking care of your good self-presentation straight away.

Below you will find some examples of how you can boost your email signature to look more professional.

Email signature for bloggers

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Sales Email Signature – how to design an attractive email signature

Sales representatives know full well that email signatures are not to be taken lightly. In fact, those short parts of everyday conversations might become the key to success. With the right sales email signature, every sent email becomes an opportunity. It would be a shame not to grab this chance, so let us see how to make the most of it.

Sales Email Signature - how to design a good and effective email signature

Download this example, for other templates available free of charge, follow this link.

This is a quite attractive email signature. Let us look at why it works.

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How to add video to your email signature

Have you ever wondered how to make your email signature more attractive? Here’s an idea: add a video! It is as easy and quick as adding a link to your social media page and will help you boost your company’s brand identity, while simultaneously promoting the video itself. Furthermore, it doesn’t cost a thing and can be measured with Google Analytics (learn how to track campaigns in email signatures). Unfortunately, you can’t embed a video directly in your email signature. But what you can do is insert a suitable image and use it as a thumbnail linking to the video. Remember that the video that you will use must be hosted somewhere online in order to get a URL.

Video Screen Example

How to add a video to your email signature

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How to track marketing campaigns in email signatures

Email signature marketing is one of the easiest and most inexpensive methods of promoting your brand and advertising your products online. But do you know how to measure its effectiveness seamlessly? The most efficient way is to use UTM parameters for your links in email signatures and see the results in Google Analytics. Google Analytics is a free service offered by Google that generates detailed statistics about website traffic, traffic sources and conversions. tracking marketing campaigns in email signatures Continue reading