Nowadays, similar to other holidays, Halloween has become not only a time for family celebration, but also a great business opportunity. Let’s back it up with some figures from US’s National Retail Federation (NRF). From 2015, the total Halloween spending in the US has been generally on increase (except for 2020 due to the COVID-19’s impact). It amounted to $6.9billion in 2015 and rose to $8.4billion in 2016 to eventually reach $9.1billion in 2017. The following years saw the stabilization of the trend at around $8-9billion. In 2021, Americans are expected to spend up to $10.1billion in total.* Obviously, masks and costumes are still very popular products but, interestingly, party food and drinks are now having the greatest share.