For some people,
animated gifs are the essence of the Internet – before them, there was nothing
of interest. Gifs have opened our eyes to the magic of ultra-cute, animated
kittens, memes and epic fails, to mention a few. But apart from those highly
popular and reusable gifs, there is another type of gifs – simple animations
which in the business world could be deemed as professional.
How about pasting them into email signatures then? Thanks to our atavistic predator instinct, nothing grabs our attention as much as a moving objects next to a static background (that is, regular email content). Animated gifs seem like they are crafted for this purpose exactly. Be careful though, as the line between “attention-grabbing” and “extremely annoying” is finer than you might think.
Multiple email signatures in Outlook seem to be a very useful invention. Why? Firstly, you may need them when sending emails from different email accounts in Outlook. This is a quite common practice when working for more than just one company. Secondly, you may need to respond to some emails as a member of a certain business team or on behalf of that team – it’s not hard to guess that you would need to use different email signatures depending on the recipients. Finally, you may opt to use different signature for internal and external emails – a simple one (for internal messages – it may just include first name, last name, title and phone fields) and an extended one (for external emails – it will contain all contact details, images, logos, etc.).
Let’s then find out how to create multiple email signatures in Microsoft Outlook!
Have you ever wondered how to make your email signature more attractive? Here’s an idea: add a video! It is as easy and quick as adding a link to your social media page and will help you boost your company’s brand identity, while simultaneously promoting the video itself. Furthermore, it doesn’t cost a thing and can be measured with Google Analytics (learn how to track campaigns in email signatures). Unfortunately, you can’t embed a video directly in your email signature. But what you can do is insert a suitable image and use it as a thumbnail linking to the video. Remember that the video that you will use must be hosted somewhere online in order to get a URL.
Email signature marketing is one of the easiest and most inexpensive methods of promoting your brand and advertising your products online. But do you know how to measure its effectiveness seamlessly? The most efficient way is to use UTM parameters for your links in email signatures and see the results in Google Analytics. Google Analytics is a free service offered by Google that generates detailed statistics about website traffic, traffic sources and conversions. Continue reading →