Email signature management – sounds a bit technical. Simply speaking, it is a perfect way to make sure every email sent outside the company is professionally branded and gets just the right promotional content. The problem is that corporate identity, marketing campaigns, promotional banners – those aspects are typically handled by the marketing team. At the same time, Office 365 management, by default, is an IT-handled task. Global email signatures fall into this category. How is this a problem? Normally, central email signature management means that either:
The IT department gains additional responsibilities. Not only can it overburden IT, but it also means that marketing needs to outsource their own projects, instead of doing them on their own.
Marketing needs to get additional permissions to the Office 365 tenant. This option might be even worse because it creates a considerable compliance risk. A wrong configuration of a mail-flow rule can cause problems with sending and receiving emails and force the admin to intervene in order to fix the mail flow.
That is why I would like to present a simple method to manage Office 365 signatures behind IT’s back. Don’t worry, although the title sounds a bit like a hacking tutorial, there is no nefarious activity included. In fact, it is a win-win situation for both the marketing and IT team. The solution is defining access rights to the Office 365 email signature tool. But before showing you how it should be done, I’ll first show you how the Office 365 signature management looks like when the problematic, native, approach is taken.
Black Friday is almost there. This year’s most awaited shopping spree before Christmas is happening on November 25. As there is still some time left, now it is a great chance to let your potential customers know about your offer and discounts. One of the most convenient ways to do so is by automatically adding marketing banners to every email sent outside of your organization.
Note: CodeTwo Exchange Rules is the best option for your company if you use the Exchange Server as your email platform. However, if you are using Office 365 to send and receive your emails, choose CodeTwo Email Signatures for Office 365.
Recently the world of Exchange was on the edge of their seats waiting for Exchange 2016 to come out. Now, those who already had some time to play with it must have noticed that Exchange 2016 brings some interesting innovations. One of the changes is related to OWA as well, which is now replaced with a brand new and shiny Outlook on the Web that brings some new features to provide you with even better experience.
If you haven’t had a chance to set up a new email signature in your Outlook on the Web yet, just follow the steps below to learn more.
Note: Now, by signing in to any Microsoft email account, you are actually signing in to Outlook on the Web.
These days a good-looking email signature seems to be an essential part of any business. More and more companies want to create a professional-looking signature as they know that it can tell the recipient a lot about the organization depending just on the way it is presented.
Have you ever wondered how to make your email signature more attractive? Here’s an idea: add a video! It is as easy and quick as adding a link to your social media page and will help you boost your company’s brand identity, while simultaneously promoting the video itself. Furthermore, it doesn’t cost a thing and can be measured with Google Analytics (learn how to track campaigns in email signatures). Unfortunately, you can’t embed a video directly in your email signature. But what you can do is insert a suitable image and use it as a thumbnail linking to the video. Remember that the video that you will use must be hosted somewhere online in order to get a URL.
Email signature marketing is one of the easiest and most inexpensive methods of promoting your brand and advertising your products online. But do you know how to measure its effectiveness seamlessly? The most efficient way is to use UTM parameters for your links in email signatures and see the results in Google Analytics. Google Analytics is a free service offered by Google that generates detailed statistics about website traffic, traffic sources and conversions. Continue reading →
IMPORTANT: This solution is supported on Microsoft Internet Explorer and Mozilla Firefox. It is not supported on Google Chrome.
The Office 365 OWA email signature editor does not have a built-in functionality (e.g. button or easily accessible HTML source) for adding images to the signature. Luckily, it is very easy to overcome this limitation. Here is what you need to do:
1. Upload the image you will be using for your signature to a web location (I’ll use the one located here).
2. Open the web location, right-click the image and select Copy or a corresponding option in your browser (Fig. 1).
It’s important that you copy the image and not only its URL
Fig. 1. Copying an image using Internet Explorer. Other internet browsers use various names for the copy image option: Copy image (Firefox, Chrome), Copy image to clipboard (Opera), etc.
In this article I discuss how to work with email signatures in the Office 365 webmail client. To learn how to set up server-level email signatures for an entire Office 365 organization see this article.