Email signature marketing is one of the easiest and most inexpensive methods of promoting your brand and advertising your products online. But do you know how to measure its effectiveness seamlessly? The most efficient way is to use UTM parameters for your links in email signatures and see the results in Google Analytics. Google Analytics is a free service offered by Google that generates detailed statistics about website traffic, traffic sources and conversions. 
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[Update]: This article was updated on October 28, 2019.
Option and menu names and locations used in this article are the same for Outlook 2016, 2013 and Outlook 2010.
I. To create a signature in Outlook 2016, 2013 or 2010, what you have to do first is get to the Signatures and Stationery menu (Fig.5). There are 2 simple methods of doing this.
Method 1: When composing a new email, click INSERT and then click Signature, Signatures… (Fig. 1).
Fig. 1. Accessing the Signatures and Stationery menu via the new message editor.
