Tag Archives: marketing

Email signatures for marketing / branding purposes?

A new fashion has been steadily rising around the concept of visual content in marketing and branding. We have watched it grow for the past years and now this grown up child has taken its well-deserved place in the marketers’ playground. It fits perfectly there. We’re talking about email signatures and their magnitude for marketing and branding purposes. If you don’t know the story yet, just dip into this article.

An Email signature

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How to track link clicks in Exchange email signatures

If you’re an Exchange admin, the benefits of tracking link clicks in emails may not be immediately obvious to you. But trust me, your marketing guys would die to be able to do it. Why? Because it would let them measure the popularity and results of marketing campaigns ran in emails. Which is somewhere in the Top 5 of things they like to do.

How to track link clicks in Microsoft Exchange email signatures

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How to track marketing campaigns in email signatures

Email signature marketing is one of the easiest and most inexpensive methods of promoting your brand and advertising your products online. But do you know how to measure its effectiveness seamlessly? The most efficient way is to use UTM parameters for your links in email signatures and see the results in Google Analytics. Google Analytics is a free service offered by Google that generates detailed statistics about website traffic, traffic sources and conversions. tracking marketing campaigns in email signatures Continue reading