The amount of traffic you get on your website directly influences how much money your company gets. Even when your site excels at SEO, with high-quality content, a well-built structure, and relevant metadata, you still might need just a little push to make your customer base grow. There is one simple way to gain a lot of visits without much effort. Would you like to increase the number of people who reach your website by additional 100 per day?
If you’re an Exchange admin, the benefits of tracking link clicks in emails may not be immediately obvious to you. But trust me, your marketing guys would die to be able to do it. Why? Because it would let them measure the popularity and results of marketing campaigns ran in emails. Which is somewhere in the Top 5 of things they like to do.