At first glance, email signatures may not seem that important, especially if you compare them with other things going on in your company. But if you delve deeper into this, you will find out that email signatures play a significant role when it comes to marketing, branding or maintaining a good relationship with your customers. What is more, disclaimers added to these email signatures may also prevent you from legal issues. Keep in mind that even the best-written email may not do its job if you are not confident enough about the company you are dealing with, so gaining a client’s trust should be a priority for each employee in your company. Certainly, a fine-looking email signature that contains useful information is a nice try to make a good impression. And if you combine a fine-looking signature with an attractive marketing banner, the results may surpass your expectations.
If you’re an Exchange admin, the benefits of tracking link clicks in emails may not be immediately obvious to you. But trust me, your marketing guys would die to be able to do it. Why? Because it would let them measure the popularity and results of marketing campaigns ran in emails. Which is somewhere in the Top 5 of things they like to do.