Animated GIFs have made their way to email signatures. That’s great – a well-designed animation appeals directly to our lizard brain, making us notice a moving object much easier than any static image. What’s not so great is that the line between “attention-grabbing” and “extremely annoying” is finer than you might think.
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[Update]: This article was updated on October 29, 2019.
By default, Gmail (or Google Mail) allows for applying only one signature to your new email messages or replies. Although this solution seems to be sufficient when private correspondence is taken into account, it is not necessarily a desirable scenario in case of business communication.
If you have already had a chance to work with Microsoft Outlook, you perhaps noticed that it offers a convenient option of using multiple signatures that can be selected depending on a situation. In this article, you will find out how to achieve a similar effect in Gmail.
The tricky part of the setting is that you need to activate a Gmail extension called Templates. This feature evolved from Canned Responses, which later became “Canned Responses (Templates)”. How are canned responses different from templates? Apart from the cooler name, templates are pretty much the same.
As soon as this advanced feature is active, you will be able to create and save as many new signatures as you need.
[Update]: This article was updated on May 25, 2020.
Have you ever wondered how to make your email signature more attractive? Here’s an idea – add a video! It is as easy and quick as adding a link to your social media page. It will help you boost your company’s brand identity, while simultaneously promoting the video itself. The best thing is that it can greatly increase traffic and it won’t cost you a dime! And don’t forget that you can measure how much traffic your video attracts with Google Analytics (learn how to track campaigns in email signatures).
Email signature marketing is one of the easiest and most inexpensive methods of promoting your brand and advertising your products online. But do you know how to measure its effectiveness seamlessly? The most efficient way is to use UTM parameters for your links in email signatures and see the results in Google Analytics. Google Analytics is a free service offered by Google that generates detailed statistics about website traffic, traffic sources and conversions. 
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[Update]: This blog post was updated on June 19, 2020.
If you want to know how to add or change your email signature in Gmail or a Google Workspace (formerly G Suite) account, follow the instructions below.
