[Update]: This blog post was updated on August 12, 2020.
If you are reading this, I guess you are already well aware of how important it is to have a corporate email signature inserted into your business emails. That’s great, but does the rest of your co-workers realize that too? You can use your online correspondence as a platform to promote your brand and spread your company’s values. However, it will not be effective if all employees create email signatures on their own. How to solve that? All you need is an official, standardized email signature template for your company. Then, you need to implement it for all users. In this article, I will guide you through an easy email signature standardization process.
Unify your email signature design
Your brand image is your selling point, so it is crucial to include it in every outgoing business email. To solidify your brand identity, you need to create an original and consistent portrait of your organization to show in email communication. To do that, you can:
- Delegate one person to manage all users’ email signatures.
- Get rid of decorative fonts, inspirational quotes, and unproper pictures of employees’ in emails.
- Make sure the email signature template isn’t too long but includes all necessary details.
- Analyze the relevance of every single item included in your email signature block.