Tag Archives: exchange

How to standardize signatures in your business emails – a step-by-step guide

If you are reading this, I guess you are already well aware of how important it is to have a corporate signature inserted into your business emails. That’s great, but does the rest of your co-workers realize that, too? You can use your online correspondence as a platform to promote and spread your company’s values. However, it will not be effective if all employees create email signatures on their own. How to solve that, then? All you need is an official, standardized template for the signatures coming from all your company’s mailboxes. In this article, I will guide you through an easy email signatures standardization process.

Unify

Your image is your selling point, so it is crucial to include it in every outgoing email. Create an original, yet consistent portrait that you’d like to present yourself with. How?

    • Delegate the job and put one person in charge of all the signatures.
    • Get rid of illegible or childish fonts, philosophical quotes, and family pictures from all employees’ messages.
    • Make sure the signatures are not too long but include all required information.
    • Spend some time analyzing the relevance of every single item inserted in them.

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Business email signatures – best practices

These days a good-looking email signature seems to be an essential part of any business. More and more companies want to create a professional-looking signature as they know that it can tell the recipient a lot about the organization depending just on the way it is presented.

An example of a well-balanced business email signature

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How to track marketing campaigns in email signatures

Email signature marketing is one of the easiest and most inexpensive methods of promoting your brand and advertising your products online. But do you know how to measure its effectiveness seamlessly? The most efficient way is to use UTM parameters for your links in email signatures and see the results in Google Analytics. Google Analytics is a free service offered by Google that generates detailed statistics about website traffic, traffic sources and conversions. tracking marketing campaigns in email signatures Continue reading