Tag Archives: email signature

How to add signatures to new Outlook for Windows?

Email signature in NEW Outlook OG

[Update]: The problem with the new Outlook seems to be fixed. While drag-and-drop still works, you should also be able to set up your email signature with a simple copy-and-paste.

Setting up email signatures can be a headache. Especially in the new Outlook for Windows. Fortunately, there is a simple way to do this. I’ll show you how to add a professional email signature to the new Outlook. This method works every time and once you see it, you won’t believe how easy it is.

Take me to instructions

What’s a professional email signature?

A professional email signature adds a human touch to your digital communication. It needs to look good and provide alternative ways to reach you. It’s a good sign that people want to know who they’re talking to. It means you’re on the right track. And to show them who you are, you might want to add a link to your LinkedIn profile. You could also add a marketing banner to let them know about a promo offer you’re running. A photo and logo helps too, so that they know they’re not having conversations with an AI.

But why am I mentioning this? Well, to have a professional email signature which includes those elements, you need to have it coded in HTML, so that it works in all email clients used to view your emails.

The easiest way to design a working email signature

HTML code for email signatures is not quite the same as the code used for websites. Email clients have a different parsing engine and trying to use the same methods you’d use for developing websites usually ends in failure.

That’s why it’s easiest to use a dedicated tool, designed to work with email signatures.

The free signature generator is the perfect tool if you just want a signature for yourself.

To design a signature in the generator, choose any signature template and fill it in with your data. The steps are really easy and if you run into any issues, its user’s manual has all the answers.

The generator works with all email clients. To use it with the new Outlook for Windows, choose New Outlook as your platform. When you’re happy with your design, click Apply your signature.

Apply your new Outlook signature

And here’s how to add a signature, because this part isn’t as obvious. You might want to minimize the generator for the time being.

Add a signature to the new Outlook for Windows

Since the new Outlook entered the Global Availability phase, you should be able to simply copy-and-paste the email signature from the generator to Outlook settings. Follow the instructions below to drag-and-drop your email signature only if the default method doesn’t work.

When you have the signature ready, it’s time to open signature settings in the new Outlook.

  1. Starting from the Outlook’s main window, the quickest way to open signature settings is to start creating a new email:
Start creating a new email-thumb
  1. Next, go to Message > Signature > Signatures
Open new Outlook's signature settings
  1. Once in the signature settings, add a new signature’s name. Now, it’s best to open Outlook and the signature generator side by side. I’m using the windows-key-logo + arrow-left key combination for an easy and even screen split, but you can use your second display (if you have it). Now, select the signature in the generator and drag & drop it into the signature settings in Outlook. Since it’s easier shown than written, see this short video:

Note: Alternatively, you can click and hold the signature, alt + tab to the settings (while holding) and release the mouse button in the signature editor.

  1. Save your changes, (optionally) choose the new signature as the default one and then save again. You can’t choose the new signature as the default one until you save it first.

Why not copy and paste the signature?

Since the new Outlook entered the Global Availability phase, the signature formatting issue should be fixed. The images below show how email signatures behaved when you used drag-and-drop vs when you used copy-and-paste.

Can you see the difference? It’s the same signature.

Dragged & dropped:

Email signature in NEW Outlook after drag-and-drop

Copied & pasted:

Email signature in New Outlook after copy-and-paste

Other methods

It’s not the only way to get your automatic email signature working. But it’s by far the easiest. I’ll list the other methods, but mainly to show why the method above is superior.

  • Switching to classic Outlook and adding the signature there. Copy & paste always worked there, but you’ve switched to the new Outlook for some reason, right? Jumping between those two versions adds some hassle.
  • Creating the signature from scratch in the signature editor. While it’s always an option, I’ve never actually seen people doing it, unless they only want to add their first and last name.
  • You don’t have to use the signature generator. Designing a signature in Word and using it in the new Outlook is an option you’re welcome to try. I never recommend it, though. Copy and paste gives similar results to what you see above. And if you drag and drop, signatures from any word processor come with some curious formatting. It will reveal itself once you send out your emails.
  • You can design your signature in Canva, Photoshop, etc. and use an image instead of an HTML signature. While your formatting will be intact, you’ll lose dark-mode compatibility, easy editing, ability to copy anything and optimal signature size. Also, there’s no point in adding any social buttons, since you can only add one link to the whole image.

There is one more method, which makes a lot of sense if you design email signatures for the whole company.

How to add a professional email signature for the whole company?

The only easier method of setting up an email signature is when you don’t have to set it up at all. And yes, you and every other user can have a signature without having to get near the signature settings. Here’s how:

Try CodeTwo Email Signatures 365 for free

Problems with email signatures in Microsoft 365

Problems with email signatures in Office 365

[Update]: This article was last updated on June 5, 2024 with the next Microsoft 365 signature problem, appearing mostly in the new Outlook for Windows and rarely in Outlook on the web.

In Microsoft 365 (or Office 365, if you like the old name better), there are some situations in which your email signatures stop working. Here is a quick access list of the most frequent email signature management problems, with solutions:

Continue reading

Animated gifs in email signatures

[Update]: This article was last updated on May 31, 2024.

For some people, animated gifs are the essence of the Internet – before them, there was nothing of interest. Gifs have opened our eyes to the magic of ultra-cute, animated kittens, memes and epic fails, to mention a few. But apart from those highly popular and reusable gifs, there is another type – simple animations which in the business world could be deemed as professional. So today, I’ll cover the idea of having animated gifs in email signatures.

Thanks to our atavistic predator instinct, nothing grabs our attention as much as a moving objects next to a static background (that is, regular email content). Animated gifs seem like they are crafted for this purpose exactly. Be careful though, as the line between “attention-grabbing” and “extremely annoying” is finer than you might think.

Animated gifs in email signatures
Continue reading

Direct link to a hosted image in email signatures

[Update]: There have been important changes to how Google Drive handles direct links. See what’s this all about.

You might wonder how direct image links or direct URLs are related to email signatures. If you can use an embedded image, you do not have to worry about any links. However, linked images have some upsides: for example, they don’t increase the email size. What is more, there are situations in which linked images are the only available option. To add a linked image, you need a direct URL to it.

How to get a direct image link
Continue reading

How to have an Office 365 email signature inserted only into new emails?

[Update]: This blog post was first published on July 13, 2017. It’s been updated to reflect the current steps required for a proper mail flow rule setup in Exchange Online.

Do your email signatures pile up at the bottom of your conversation threads? Well, I have bad news and good news for you. The bad news is that this is the default setup for Microsoft 365 / Office 365 email signatures. The mail flow rule responsible for appending email signatures can insert them at the very top or at the very bottom of the entire email thread. The good news is that there are ways to work around this. Let’s get right into the details.

Signature inserted only into new emails

Continue reading

Free social media icons for email signatures

Using social media icons in an email signature is a must if you want to compete in today’s digitalized world. A company that doesn’t have at least one social media account, may look like it doesn’t even exist in eyes of potential customers. Companies gain trust by posting regularly, by being available and responsive on social media. Including your email communication in the social media strategy is a perfect way to take advantage of all branding and marketing opportunities. And there’s no easier way than simply adding social media icons to your company’s email signature.

Social media icons in email signatures - free download
Continue reading

Email signatures for marketing & branding purposes

[Update]: This article was first published on September 15, 2015. It was completely rewritten to reflect current trends and changes in email signature branding best practices.

Email signatures for branding marketing blog

We’ve seen how professional, visual-identity-compatible email signatures have evolved from a new trend to marketing and branding basics. Now, only the most conservative companies stick to the old ways and insist on including only first and last name in their email signatures. Most companies have recognized the potential of email signatures for marketing and branding purposes. I’ll show you how best to realize this potential.

The cost of unprofessional email signatures

Email signatures have become more than just a regular, tiny detail of corporate identity. They’re included in every single email every employee sends. It doesn’t matter if you’re in a tech company or not – as long as you send emails, people will judge you based on what your company’s email signatures look like. It shows how much attention the company pays to communication with prospects and partners.

In other words, if your email signature includes, for example:

  • broken links,
  • social media buttons linking to dead profiles or platforms (G+, anyone?),
  • outdated contact info,
  • broken images,
  • movie quotes,
  • just your name,
  • broken layout,

recipients will automatically assume that this aspect is out of your company’s control. And it’s quite natural to take assumptions a step further and think that it may not be the only thing beyond control. You lose trust and valuable marketing opportunities. But let’s not focus on what you can lose – let’s see what you can gain.

Advantages of professional email signatures

For ‘not convinced’ ones, let’s see what kind of information you may disclose when you send an email with your optimized signature.

Sample email signature for branding & marketing

The above-mentioned options stand for who you are, who you are working for and what you do. But that’s hardly all you can do with email signatures. You can also include:

  • banners and logos for your marketing campaigns,
  • adverts of key products and services,
  • information about upcoming events,
  • social media content,
  • information on business partners and projects,
  • logos of gained certificates and awards, commercial videos,
  • other significant information about your company,
  • customer-satisfaction surveys,
  • quick meeting/scheduling links.

While adding all of those elements into one signature at the same time is not the best plan, the above list should give you an idea on how much you can do with each email your employees send. The elements you add to signature should go with what you want to focus on and who is the final recipient of your message. Keep in mind that a potential customer will use the signature to gain insight about you (as a company). This might be a point where they decide to engage or withdraw from further interaction.

An example of how to handle email signature marketing

Enhance your company’s visual identity

In general, visual identity is a base on which you build your brand trust. It’s the message you want to send to everyone who interacts with your company. If you want to boost your branding, the signature needs to communicate the same message and comply with your business identity.

Marketing strategies

Marketers have come to a point in which effective brand promotion is harder than ever. Your target audience often turns a blind eye to advertisements as a rule, use ad blockers, or the campaign simply doesn’t reach them. And there’s no point in great promotional offers if nobody knows about them. Fortunately, email signature marketing lets you bypass those limitations. Most of your recipients are not random people – you know which campaigns can be of their interest. And if you set up the email signature right, marketing banners will always be noticed.

As for the specific elements, your choice will depend on what you want to achieve. Social media links, article links or feeds could show your audience that you provide valuable content on a regular basis (hope you do!). This less direct way of promoting your services or products tends to be effective, since recipients aren’t feeling they are forced to click on your links.

Email signature marketing in action

Where to start with email signature branding?

Every journey starts with a single step. In case of email signature marketing, you need to design the signature before doing anything else. There are quite a few difficulties you might face at this point.

After reading the first part, you probably have some ideas on what to include in this branding-friendly and visually optimized email signature of yours. You have the visual identity sorted out and all the needed images are sitting there, ready to shine. Now comes the specific layout of the signature – how to arrange all this data, so that it looks good? And then, you need to convert this signature into HTML, making sure it won’t break in various email clients.

For most people that’s a bit too much. That’s why we’ve brought to you a completely free email signature generator. It lets you easily create professional HTML email signatures, even if you don’t know what HTML code is. And if you just need some inspiration, our signature template gallery lets you download pre-made templates and re-design them however you see fit.

After you’re done, you get a well-designed template for email signature branding purposes. The thing with visual identity and branding is that it doesn’t apply to a single employee only – for the good changes to take an actual effect, they need to be company-wide. So, the final thing is to get a personalized version of this email signature for everyone in the company.

Free ebook: 5 Best Practices for Effective Email Communication

How to set up email signatures for the whole organization?

When setting up signatures for an entire company, you might face some challenges, as the video below shows:

Now you can see, it’s not as simple as it sounds. So, if you need to manage email signatures for all employees, you might need to use a dedicated tool. This way, you could, for example:

  • ensure unified company-wide branding with no end-user interaction required,
  • deploy email signatures for all email clients and mobile devices with a few clicks (no HTML knowledge needed),
  • make sure your branding and marketing content always gets through, thanks to embedded images,
  • customize signature rules, so that different departments can have different signature elements (while following your visual identity guidelines),
  • make instant updates to all email signatures at once.

It might be the right time to take your email signature branding to the next level with award-winning solutions.

See also