Tag Archives: email signature guidelines

How to manage company-wide email signatures on Exchange 2019?

This article shows a step-by-step guide on how to create an Exchange 2019 central email signature using a native method. Although the native method is not free of limitations, it should help organizations meet basic requirements regarding corporate email signature management.

Note: In the last section of the article, you can find how to overcome the limitations of native email signatures.

How to set up server-side email signatures on Exchange 2019

Set up email signature on Exchange 2019

Follow the steps below to create an Exchange 2019 email signature:

Continue reading

How to standardize signatures in your business emails – a step-by-step guide

[Update]: This blog post was updated on August 12, 2020.

If you are reading this, I guess you are already well aware of how important it is to have a corporate email signature inserted into your business emails. That’s great, but does the rest of your co-workers realize that too? You can use your online correspondence as a platform to promote your brand and spread your company’s values. However, it will not be effective if all employees create email signatures on their own. How to solve that? All you need is an official, standardized email signature template for your company. Then, you need to implement it for all users. In this article, I will guide you through an easy email signature standardization process.

Standardize signatures in your business emails

Unify your email signature design

Your brand image is your selling point, so it is crucial to include it in every outgoing business email. To solidify your brand identity, you need to create an original and consistent portrait of your organization to show in email communication. To do that, you can:

  • Delegate one person to manage all users’ email signatures.
  • Get rid of decorative fonts, inspirational quotes, and unproper pictures of employees’ in emails.
  • Make sure the email signature template isn’t too long but includes all necessary details.
  • Analyze the relevance of every single item included in your email signature block.

Continue reading

How to create a perfect Human Resources email signature

How to create a perfect Human Resources email signature

[Update]: This blog post was updated on June 29, 2020.

Email signatures and disclaimers play a very important role in email communications. Conversations without well-designed signatures can be hard to follow, and therefore cause misunderstanding and general visual chaos. A Human Resources email signature should be designed with particular care, as it is often responsible for the long lasting first impression of the organization.

Continue reading

Sales Email Signature – how to design an effective email signature

Sales email signature – how to design an effective email signature

[Update]: This blog post was updated on July 8, 2020.

Sales campaigns, next to marketing campaigns, are today one of the most important company growth boosters. There are various strategies that can successfully bring more consumers to your business. Among them, there is a good practice of boosting your email communication channel with the use of your Sales Department email signatures – a powerful, easy-to-use and practically a free way to increase your sales opportunities.

Continue reading

Marketing email signature – how to design a good email signature

Marketing email signature – how to design a good email signature

Email signatures can have an outstanding promotional value. This offers a great opportunity, especially for marketing experts. If you need a ready-to-go template or inspiration for a marketing email signature, you have come to the right place. Here are some good practice tips for those who want to use every opportunity to promote their company and products.

marketing email signature design - email signature inspiration

Download this example, for other templates available free of charge, follow this link or use this free email signature generator to create your own signature templates.

There are plenty ideas for a good email signature for a marketer. Why is this one well designed?

Continue reading

IT email signature – how to design an email signature for IT professional

IT email signature – how to design an email signature for IT professional

Email signatures have many different functions. Apart from their marketing value, they also provide an easy and quick way to find out who contacted us and why. Let us see how a good IT email signature might look like.

learn how to design a great email signature for IT professional - IT email signature

Download this example, for other templates available free of charge, follow this link.

This signature is suitable for IT professionals for a few reasons:

Continue reading

Corporate identity in emails – how to excel at branding

Corporate identity in emails – how to excel at branding

Corporate identity is probably the most important concept in branding. One of the most valid definitions of the title notion has been devised by The International Corporate Identity Group (ICIG). It states that Corporate Identity contains company’s ethos, aims and values, and is a way of defining an organization, enabling it to stand out in the crowd (The Strathclyde Statement). Because of that, it influences not only relations with customers, but also job satisfaction among employees and how other stakeholders view the organization.

corporate identity green zorro finance logo
Continue reading