A new fashion has been steadily rising around the concept of visual content in marketing and branding. We have watched it grow for the past years and now this grown up child has taken its well-deserved place in the marketers’ playground. It fits perfectly there. We’re talking about email signatures and their magnitude for marketing and branding purposes. If you don’t know the story yet, just dip into this article.
In most companies, employees send more emails to each other than externally (most frequently to exchange information or share something interesting with each other). Very often members of the same organization work in different buildings, cities, or even countries so email becomes a perfect communication channel to distribute information within a company. Most employees will choose to send an email to share something interesting or job related while only few will make a phone call.
Fig. 1. An example of an email signature used for external communications, e.g. with clients.
[Update]: This article was updated on May 25, 2020.
Have you ever wondered how to make your email signature more attractive? Here’s an idea – add a video! It is as easy and quick as adding a link to your social media page. It will help you boost your company’s brand identity, while simultaneously promoting the video itself. The best thing is that it can greatly increase traffic and it won’t cost you a dime! And don’t forget that you can measure how much traffic your video attracts with Google Analytics (learn how to track campaigns in email signatures).Continue reading
Personal branding is a key ingredient if you want to look for new opportunities. It is worth investing some time in creating an online presence, e.g. using your personal blog or website, professional profiles, social media channels or by designing an engaging signature for your e-mail correspondence.