A new fashion has been steadily rising around the concept of visual content in marketing and branding. We have watched it grow for the past years and now this grown up child has taken its well-deserved place in the marketers’ playground. It fits perfectly there. We’re talking about email signatures and their magnitude for marketing and branding purposes. If you don’t know the story yet, just dip into this article.
These days a good-looking email signature seems to be an essential part of any business. More and more companies want to create a professional-looking signature as they know that it can tell the recipient a lot about the organization depending just on the way it is presented.
In most companies, employees send more emails to each other than externally (most frequently to exchange information or share something interesting with each other). Very often members of the same organization work in different buildings, cities, or even countries so email becomes a perfect communication channel to distribute information within a company. Most employees will choose to send an email to share something interesting or job related while only few will make a phone call.
Fig. 1. An example of an email signature used for external communications, e.g. with clients.