[Update]: This blog post was updated on July 8, 2020.
Sales campaigns, next to marketing campaigns, are today one of the most important company growth boosters. There are various strategies that can successfully bring more consumers to your business. Among them, there is a good practice of boosting your email communication channel with the use of your Sales Department email signatures – a powerful, easy-to-use and practically a free way to increase your sales opportunities.
Email signatures can have an outstanding promotional value. This offers a great opportunity, especially for marketing experts. If you need a ready-to-go template or inspiration for a marketing email signature, you have come to the right place. Here are some good practice tips for those who want to use every opportunity to promote their company and products.
Download this example, for other templates available free of charge, follow this link or use this free email signature generator to create your own signature templates.
There are plenty ideas for a good email signature for a marketer. Why is this one well designed?
Email signatures have many different functions. Apart from their marketing value, they also provide an easy and quick way to find out who contacted us and why. Let us see how a good IT email signature might look like.
Download this example, for other templates available free of charge, follow this link.
This signature is suitable for IT professionals for a few reasons:
Email signatures must be appealing. They should be designed in relevance to the department and position one has in the organization. Now, how could the perfect CEO email signature look like?
Unless you’re a time traveler from the early 1990’s, chances are emails in your Exchange organization already contain signatures.
But what do they look like? If you allowed individual users to set them up on their own, you and your company may have ended up with a mess of bigger or smaller proportions.
Let’s see what could go wrong:
[Update] This article was updated on July 26, 2024.
Why should you care about internal email signatures? Email is still one of the most common media for internal business communication. The right email signature can make this communication more effective. In the article below, I explain what to include in an internal email signature.
As we’ve already explained in this series of articles, email signature marketing & branding have a huge impact on corporate communication. And while those principles don’t work the same way for internal emails, they do apply here, too. Below, I’ll show you the best business practices on what to include in an internal email signature.
The list below shows the most important elements of an email signature meant for internal communication:
Optionally:
For more ideas on what to include in internal email signatures, see our in-depth article on internal email signatures.
Deploying unified email signatures for the whole company (especially one that employs thousands of people) could be challenging, unless you use third-party signature software. Email signature management tools let you create well-thought signature templates which are automatically personalized for every employee. This ensures a unified email signature branding for everyone while saving everyone’s time and nerves.
The best email signature management tools
See also
