Tag Archives: business email signature

Email signatures for marketing & branding purposes?

A new fashion has been steadily rising around the concept of visual content in marketing and branding. We have watched it grow for the past years and now this grown up child has taken its well-deserved place in the marketers’ playground. It fits perfectly there. We’re talking about email signatures and their magnitude for marketing and branding purposes. If you don’t know the story yet, just dip into this article.

An Email signature

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A quick guide on internal email signatures for your company

What to include in your intra-organizational email signature

In most companies, employees send more emails to each other than externally (most frequently to exchange information or share something interesting with each other). Very often members of the same organization work in different buildings, cities, or even countries so email becomes a perfect communication channel to distribute information within a company. Most employees will choose to send an email to share something interesting or job related while only few will make a phone call.

Business email signature
Fig. 1. An example of an email signature used for external communications, e.g. with clients.
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