Tag Archives: business email signature

Email signatures for marketing & branding purposes

[Update]: This article was first published on September 15, 2015. It was completely rewritten to reflect current trends and changes in email signature branding best practices.

Email signatures for branding marketing blog

We’ve seen how professional, visual-identity-compatible email signatures have evolved from a new trend to marketing and branding basics. Now, only the most conservative companies stick to the old ways and insist on including only first and last name in their email signatures. Most companies have recognized the potential of email signatures for marketing and branding purposes. I’ll show you how best to realize this potential.

The cost of unprofessional email signatures

Email signatures have become more than just a regular, tiny detail of corporate identity. They’re included in every single email every employee sends. It doesn’t matter if you’re in a tech company or not – as long as you send emails, people will judge you based on what your company’s email signatures look like. It shows how much attention the company pays to communication with prospects and partners.

In other words, if your email signature includes, for example:

  • broken links,
  • social media buttons linking to dead profiles or platforms (G+, anyone?),
  • outdated contact info,
  • broken images,
  • movie quotes,
  • just your name,
  • broken layout,

recipients will automatically assume that this aspect is out of your company’s control. And it’s quite natural to take assumptions a step further and think that it may not be the only thing beyond control. You lose trust and valuable marketing opportunities. But let’s not focus on what you can lose – let’s see what you can gain.

Advantages of professional email signatures

For ‘not convinced’ ones, let’s see what kind of information you may disclose when you send an email with your optimized signature.

Sample email signature for branding & marketing

The above-mentioned options stand for who you are, who you are working for and what you do. But that’s hardly all you can do with email signatures. You can also include:

  • banners and logos for your marketing campaigns,
  • adverts of key products and services,
  • information about upcoming events,
  • social media content,
  • information on business partners and projects,
  • logos of gained certificates and awards, commercial videos,
  • other significant information about your company,
  • customer-satisfaction surveys,
  • quick meeting/scheduling links.

While adding all of those elements into one signature at the same time is not the best plan, the above list should give you an idea on how much you can do with each email your employees send. The elements you add to signature should go with what you want to focus on and who is the final recipient of your message. Keep in mind that a potential customer will use the signature to gain insight about you (as a company). This might be a point where they decide to engage or withdraw from further interaction.

An example of how to handle email signature marketing

Enhance your company’s visual identity

In general, visual identity is a base on which you build your brand trust. It’s the message you want to send to everyone who interacts with your company. If you want to boost your branding, the signature needs to communicate the same message and comply with your business identity.

Marketing strategies

Marketers have come to a point in which effective brand promotion is harder than ever. Your target audience often turns a blind eye to advertisements as a rule, use ad blockers, or the campaign simply doesn’t reach them. And there’s no point in great promotional offers if nobody knows about them. Fortunately, email signature marketing lets you bypass those limitations. Most of your recipients are not random people – you know which campaigns can be of their interest. And if you set up the email signature right, marketing banners will always be noticed.

As for the specific elements, your choice will depend on what you want to achieve. Social media links, article links or feeds could show your audience that you provide valuable content on a regular basis (hope you do!). This less direct way of promoting your services or products tends to be effective, since recipients aren’t feeling they are forced to click on your links.

Email signature marketing in action

Where to start with email signature branding?

Every journey starts with a single step. In case of email signature marketing, you need to design the signature before doing anything else. There are quite a few difficulties you might face at this point.

After reading the first part, you probably have some ideas on what to include in this branding-friendly and visually optimized email signature of yours. You have the visual identity sorted out and all the needed images are sitting there, ready to shine. Now comes the specific layout of the signature – how to arrange all this data, so that it looks good? And then, you need to convert this signature into HTML, making sure it won’t break in various email clients.

For most people that’s a bit too much. That’s why we’ve brought to you a completely free email signature generator. It lets you easily create professional HTML email signatures, even if you don’t know what HTML code is. And if you just need some inspiration, our signature template gallery lets you download pre-made templates and re-design them however you see fit.

After you’re done, you get a well-designed template for email signature branding purposes. The thing with visual identity and branding is that it doesn’t apply to a single employee only – for the good changes to take an actual effect, they need to be company-wide. So, the final thing is to get a personalized version of this email signature for everyone in the company.

How to set up email signatures for the whole organization?

When setting up signatures for an entire company, you might face some challenges, as the video below shows:

Now you can see, it’s not as simple as it sounds. So, if you need to manage email signatures for all employees, you might need to use a dedicated tool. This way, you could, for example:

  • ensure unified company-wide branding with no end-user interaction required,
  • deploy email signatures for all email clients and mobile devices with a few clicks (no HTML knowledge needed),
  • make sure your branding and marketing content always gets through, thanks to embedded images,
  • customize signature rules, so that different departments can have different signature elements (while following your visual identity guidelines),
  • make instant updates to all email signatures at once.

It might be the right time to take your email signature branding to the next level with award-winning solutions.

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Happy Fourth of July: free email signature templates

The celebration time for all Americans is about to begin as the 4th of July is just round the corner. Why is this date so important? Well, something huge happened in American history on that day – back in 1776, the United States declared its independence from Great Britain.

Fourth of July 2022 email signature templates

There are many ways Americans honor this national holiday. Firework displays, picnics, barbecues, and parades are great ideas for outdoor celebrations. To show your festive mood in a professional setting, we encourage you to use one of these free signature templets in your email conversations.

Simplicity and elegance

It’s just classic. A great fit for any business that wants their emails look neat and simple, yet fully compliant. This professional signature template has four clearly distinguished blocks of information. The first one emphasizes user’s name, job title and company website. The second one presents users photo, contact details and social media icons. Then, the Independence Day banner designed specifically for this occasion adds a nice festive feeling to business correspondence. The last part of this template is a disclaimer, an essential element for ensuring legal compliance.

Download this free email signature to bring national festive mood to the office

Waving flag banner

A very similar structure to the previous signature template, but this one brings social media links and like-in-motion marketing banner with the popular theme of the waving flag of the United States into focus. The banner will help you promote any special offers you prepared for your customers to celebrate the Fourth of July. Add a link to the banner to let everyone quickly land on your website or online store.

Download this free template or open it in our email signature generator to modify it the way you like

Compact and neat

This signature template was designed to satisfy subtle tastes. It lets you celebrate the 4th of July in your email conversations, but keep it low-key. The company logo and details of the sender are the most visible part of the signature. The casual and inviting style of this template makes it a great fit for most professions.

Download this email signature template to celebrate 4th of July

Festive mood

Make it visible, make it enjoyable. Celebrate Independence Day with this fireworks display signature template. Bring fun to the office. Although the banner may look bold, the template itself looks professional and has all the necessary company details, with special attention paid to social media icons. Having this in mind, the template is a prefect choice for companies which extensively use social media and want everyone to quickly get to their official profiles for further interaction.

Download this impressive signature template to celebrate Independence Day in emails

See also:

How to standardize signatures in your business emails – a step-by-step guide

[Update]: This blog post was updated on August 12, 2020.

If you are reading this, I guess you are already well aware of how important it is to have a corporate email signature inserted into your business emails. That’s great, but does the rest of your co-workers realize that too? You can use your online correspondence as a platform to promote your brand and spread your company’s values. However, it will not be effective if all employees create email signatures on their own. How to solve that? All you need is an official, standardized email signature template for your company. Then, you need to implement it for all users. In this article, I will guide you through an easy email signature standardization process.

Standardize signatures in your business emails

Unify your email signature design

Your brand image is your selling point, so it is crucial to include it in every outgoing business email. To solidify your brand identity, you need to create an original and consistent portrait of your organization to show in email communication. To do that, you can:

  • Delegate one person to manage all users’ email signatures.
  • Get rid of decorative fonts, inspirational quotes, and unproper pictures of employees’ in emails.
  • Make sure the email signature template isn’t too long but includes all necessary details.
  • Analyze the relevance of every single item included in your email signature block.
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Email signature for business owner – design your pro email signature

Email signature for business owner - design your pro email signature

If you are a business owner, you probably know that in order to become successful, you often have to play more than just one role. This is especially true for small or new companies: a good business owner must be partly a marketer, partly a salesman and more. Because of that, a good, professional email signature for business owner must include many elements. This way, owners will be able to make the best use of every business opportunity. In this article, I will present how to design a professional email signature for business owner, along with some examples.

Remember, there is no single email signature design that will guarantee the success. However, there are several guidelines which will boost your chances of creating a unique, interesting email signature. Such a signature will become your personal business card, inviting its viewers to click every link included in it. Here are some tips you should follow:

Grab the attention

Grabbing the attention is one of the most crucial, and at the same time, the most difficult properties of an email signature. If the recipient of your message is not interested by your design, they will be unlikely to click any links you may provide, or even remember the name of your company. It is also very easy to overdo it. In this case, instead of awakening curiosity, the signature will leave a feeling of distaste. Therefore, it is crucial to focus on this aspect first, as it determines the final formatting of the email signature.

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How to create a perfect Human Resources email signature

How to create a perfect Human Resources email signature

[Update]: This blog post was updated on June 29, 2020.

Email signatures and disclaimers play a very important role in email communications. Conversations without well-designed signatures can be hard to follow, and therefore cause misunderstanding and general visual chaos. A Human Resources email signature should be designed with particular care, as it is often responsible for the long lasting first impression of the organization.

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Sales Email Signature – how to design an effective email signature

Sales email signature – how to design an effective email signature

[Update]: This blog post was updated on July 8, 2020.

Sales campaigns, next to marketing campaigns, are today one of the most important company growth boosters. There are various strategies that can successfully bring more consumers to your business. Among them, there is a good practice of boosting your email communication channel with the use of your Sales Department email signatures – a powerful, easy-to-use and practically a free way to increase your sales opportunities.

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Marketing email signature – how to design a good email signature

Marketing email signature – how to design a good email signature

Email signatures can have an outstanding promotional value. This offers a great opportunity, especially for marketing experts. If you need a ready-to-go template or inspiration for a marketing email signature, you have come to the right place. Here are some good practice tips for those who want to use every opportunity to promote their company and products.

marketing email signature design - email signature inspiration

Download this example, for other templates available free of charge, follow this link or use this free email signature generator to create your own signature templates.

There are plenty ideas for a good email signature for a marketer. Why is this one well designed?

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