Category Archives: Microsoft Outlook 2013

Animated gifs in email signatures

For some people, animated gifs are the essence of the Internet – before them, there was nothing of interest. Gifs have opened our eyes to the magic of ultra-cute, animated kittens, memes and epic fails, to mention a few. But apart from those highly popular and reusable gifs, there is another type of gifs – simple animations which in the business world could be deemed as professional.

How about pasting them into email signatures then? Thanks to our atavistic predator instinct, nothing grabs our attention as much as a moving objects next to a static background (that is, regular email content). Animated gifs seem like they are crafted for this purpose exactly. Be careful though, as the line between “attention-grabbing” and “extremely annoying” is finer than you might think.

Animated gifs in email signatures
Continue reading

How to make images display correctly in email signatures (not as attachments)

Displaying images as attachments is a common problem. The solution is not so obvious, because there can be many reasons for that. The problem may occur if the message gets converted to the plain text format or if there are issues with the HTML code of an email signature. Finally, it can be caused by a specific Outlook configuration. In this article, I will show you how to make sure images are not displayed as attachments in each of those situations.

Make sure the email format is set to HTML

The most common reason for images displaying as attachments is that some messages are sent in the plain text format instead of the HTML format. As the plain text format does not support embedding or viewing images, all images are automatically attached to the message. Continue reading

How to use multiple email signatures in Outlook?

Multiple email signatures in Outlook seem to be a very useful invention. Why? Firstly, you may need them when sending emails from different email accounts in Outlook. This is a quite common practice when working for more than just one company. Secondly, you may need to respond to some emails as a member of a certain business team or on behalf of that team – it’s not hard to guess that you would need to use different email signatures depending on the recipients. Finally, you may opt to use different signature for internal and external emails – a simple one (for internal messages – it may just include first name, last name, title and phone fields) and an extended one (for external emails – it will contain all contact details, images, logos, etc.).

Let’s then find out how to create multiple email signatures in Microsoft Outlook!

Multiple email signatures in Outlook.

Continue reading

Business email signatures – best practices

These days a good-looking email signature seems to be an essential part of any business. More and more companies want to create a professional-looking signature as they know that it can tell the recipient a lot about the organization depending just on the way it is presented.

An example of a well-balanced business email signature

Continue reading

How to insert an internet/linked image into an Outlook signature

In contrast to webmail clients like Gmail or OWA, Microsoft Outlook’s default behavior is to embed images in email signatures instead of only linking to images hosted on the Internet.

While linked images have several downsides (discussed in this article), they can be used in cases where e.g. reducing the size of the email is a priority. Below you will find the steps necessary to override Outlook’s default behavior and force it to use a linked/internet image.

Outlook 2013

When editing your email signature, position the cursor where you want to insert the image, click the Insert Picture button:

Outlook 2013: Insert picture button

At the bottom of the resulting window find the File path box and paste the full URL of the internet image you want to use. Then click the downward arrow next to the Insert button and select Link to File:

Outlook 2013: Insert picture, Link to file

Continue reading

How to send a perfect job application by email

Sending job applications by email may seem easy, but if you want to do well, you have to remember about the job search email etiquette. Here are some rules that will help you avoid potential gaffes and keep your communication clear and professional:

Sending job application by email seems easy.

Continue reading

How to add video to your email signature

Have you ever wondered how to make your email signature more attractive? Here’s an idea: add a video! It is as easy and quick as adding a link to your social media page and will help you boost your company’s brand identity, while simultaneously promoting the video itself. Furthermore, it doesn’t cost a thing and can be measured with Google Analytics (learn how to track campaigns in email signatures). Unfortunately, you can’t embed a video directly in your email signature. But what you can do is insert a suitable image and use it as a thumbnail linking to the video. Remember that the video that you will use must be hosted somewhere online in order to get a URL.

Video Screen Example

How to add a video to your email signature

Continue reading

How to track marketing campaigns in email signatures

Email signature marketing is one of the easiest and most inexpensive methods of promoting your brand and advertising your products online. But do you know how to measure its effectiveness seamlessly? The most efficient way is to use UTM parameters for your links in email signatures and see the results in Google Analytics. Google Analytics is a free service offered by Google that generates detailed statistics about website traffic, traffic sources and conversions. tracking marketing campaigns in email signatures Continue reading