For some people,
animated gifs are the essence of the Internet – before them, there was nothing
of interest. Gifs have opened our eyes to the magic of ultra-cute, animated
kittens, memes and epic fails, to mention a few. But apart from those highly
popular and reusable gifs, there is another type of gifs – simple animations
which in the business world could be deemed as professional.
How about pasting them into email signatures then? Thanks to our atavistic predator instinct, nothing grabs our attention as much as a moving objects next to a static background (that is, regular email content). Animated gifs seem like they are crafted for this purpose exactly. Be careful though, as the line between “attention-grabbing” and “extremely annoying” is finer than you might think.
In contrast to webmail clients like Gmail or OWA, Microsoft Outlook’s default behavior is to embed images in email signatures instead of only linking to images hosted on the Internet.
While linked images have several downsides (discussed in this article), they can be used in cases where e.g. reducing the size of the email is a priority. Below you will find the steps necessary to override Outlook’s default behavior and force it to use a linked/internet image.
At the bottom of the resulting window find the File path box and paste the full URL of the internet image you want to use. Then click the downward arrow next to the Insert button and select Link to File:
Photos, logotypes, various types of banners, social media icons, etc. are more and more becoming a crucial part of a professional email signature. Unfortunately not all email platforms offer an easy way of inserting pictures and graphics into footers.
The 2 options we will be looking at are:
linked images – located on a web server and downloaded into the email each time it is viewed;
embedded images (also known as inline images) – part of the email, sent together with the message as hidden attachments.