Nowadays it is quite hard to find at least one smartphone or tablet which is not equipped with a high-resolution display or, in the case of Apple’s devices, the so-called “Retina display”. Also, more and more laptops are getting these onboard. The real power of a high-resolution screen is that it displays the same area as a conventional screen, but uses up to three times more pixels to do so.
This approach gives ultimate sharpness and depth to everything you can see on your display. The same applies to email signatures. You may have already noticed that images with low pixel density appear a bit blurry on high-resolution displays. And if we zoom in a little bit more – they just look really bad.
By default, Gmail (or Google Mail) allows for applying only one signature to your new email messages or replies. Although this solution seems to be sufficient when private correspondence is taken into account, it is not necessarily a desirable scenario in case of business communication.
If you have already had a chance to work with Microsoft Outlook, you perhaps noticed that it offers a convenient option of using multiple signatures that can be selected depending on a situation. In this article, you will find out how to achieve a similar effect in Gmail. The tricky part of the setting is that you need to activate a Gmail extension called Canned Responses. As soon as the Canned Response lab is active, you will be able to create and save as many new signatures as you need.
In most companies, employees send more emails to each other than externally (most frequently to exchange information or share something interesting with each other). Very often members of the same organization work in different buildings, cities, or even countries so email becomes a perfect communication channel to distribute information within a company. Most employees will choose to send an email to share something interesting or job related while only few will make a phone call.
Fig. 1. An example of an email signature used forexternalcommunications, e.g. with clients. Continue reading →
Sending job applications by email may seem easy, but if you want to do well, you have to remember about the job search email etiquette. Here are some rules that will help you avoid potential gaffes and keep your communication clear and professional:
Have you ever wondered how to make your email signature more attractive? Here’s an idea: add a video! It is as easy and quick as adding a link to your social media page and will help you boost your company’s brand identity, while simultaneously promoting the video itself. Furthermore, it doesn’t cost a thing and can be measured with Google Analytics (learn how to track campaigns in email signatures). Unfortunately, you can’t embed a video directly in your email signature. But what you can do is insert a suitable image and use it as a thumbnail linking to the video. Remember that the video that you will use must be hosted somewhere online in order to get a URL.
Email signature marketing is one of the easiest and most inexpensive methods of promoting your brand and advertising your products online. But do you know how to measure its effectiveness seamlessly? The most efficient way is to use UTM parameters for your links in email signatures and see the results in Google Analytics. Google Analytics is a free service offered by Google that generates detailed statistics about website traffic, traffic sources and conversions. Continue reading →
Photos, logotypes, various types of banners, social media icons, etc. are more and more becoming a crucial part of a professional email signature. Unfortunately not all email platforms offer an easy way of inserting pictures and graphics into footers.
The 2 options we will be looking at are:
linked images – located on a web server and downloaded into the email each time it is viewed;
embedded images (also known as inline images) – part of the email, sent together with the message as hidden attachments.